Are Your Products Being Seen? Or Lost in the Crowd You might have a great product but without exceptional utilizing packaging as a marketing tool to present it to your target customers, your product might just end up sitting on the shelves. Packaging is one of the most important aspects of marketing that every brand should take full advantage of. What Is Meant by Packaging in Marketing? Packaging means enclosing your product in a wrapping material, such as a book, CD, or album cover, that helps identify your product, protects it during distribution, markets it, keeps it clean, and differentiates it Read More →